Chase of a dodging star 追著閃避我的星
The client wants to further promote the S22's significant advancements in night photography on online platforms. They need us to find a cost-effective way to highlight the seven key features of the S22 on social media. The approach should focus on direct selling, as the client is open to a hard-selling strategy.
2022
Samsung
1 months
Given that the campaign is limited to social media, we plan to leverage current trends by targeting a popular TV drama that recently ended, for which we've created a sequel. We produced seven mini-episodes, each focusing on one of the S22's key features. By incorporating the storyline of following a celebrity, we seamlessly highlight the S22's photo-taking capabilities in low-light environment.
Prioject duration
Client
Year
Brief
Creative Idea
Online Video / Storyboarding / Typography / Social Content
Producer
Lead Art Direction
Chase of a dodging star
Year
Client
Prioject duration
2022
samsung
5-8 months
Brief
The client wants to further promote the S22's significant advancements in night photography on online platforms. They need us to find a cost-effective way to highlight the seven key features of the S22 on social media. The approach should focus on direct selling, as the client is open to a hard-selling strategy.
Creative Idea
Given that the campaign is limited to social media, we plan to leverage current trends by targeting a popular TV drama that recently ended, for which we've created a sequel. We produced seven mini-episodes, each focusing on one of the S22's key features. By incorporating the storyline of following a celebrity, we seamlessly highlight the S22's photo-taking capabilities in low-light environment.
Online Videos
In this series of seven mini-episodes, we showcase the seven key improvements of the S22 in the realm of phone photography by taking place in night of a campsite and candle-lighting diner.
This story is a sequel to a recently ended popular TV soap drama.
Storyline:
It follows Yoyo, who has decided to continue her obsession with Hao. This time, she uses the Samsung Galaxy S22, the "Phone for Star-Struck Fans," to secretly track Hao wherever he goes. With this phone, she captures stunning photos of him—even in low-light conditions—without needing to use the flash.
Online Videos
In this series of seven mini-episodes, we showcase the seven key improvements of the S22 in the realm of phone photography by taking place in night of a campsite and candle-lighting diner.
This story is a sequel to a recently ended popular TV soap drama.
Storyline:
It follows Yoyo, who has decided to continue her obsession with Hao. This time, she uses the Samsung Galaxy S22, the "Phone for Star-Struck Fans," to secretly track Hao wherever he goes. With this phone, she captures stunning photos of him—even in low-light conditions—without needing to use the flash.